Can you begin by describing the transportation/mobility inequity challenge you set out to address with your initiative?

The population of the area we cover in southeast New Brunswick is not dense. The organizations that eventually formed Urban/Rural Rides started as an initiative to help fill that gap primarily for the rural areas, because they don’t have any bus systems, the trains don’t stop in the rural areas, and they don’t have taxis. It leaves a vast portion of our population without transportation, so unless their neighbours drive them, or if a senior’s adult children take time off work to drive them, they are isolated. They’re cut off from services that they need.

Read more (Urban Rural Rides page 33-34)